[ A photo file for the people who enjoy photography with SIGMA. ]

Confidence right out of the box

Steve Waddenphotojournalist, editorial and commercial photographer

I purchased my SIGMA 50mm F1.4 DG HSM | Art for Canon in 2016 and a SIGMA MOUNT CONVERTER MC-11 for my SONY α7RⅢ in 2019.

I wanted a really special, fast 50mm lens and the SIGMA Art series 50mm was simply my favorite of all the fast 50’s out there.
The physical look of the lens itself and build quality instilled confidence right out of the box. The lens felt very legit, well made and I absolutely loved the longer barrel length and wide focus ring. It’s an ergonomically superior design for a fast aperture lens. I grab it from my bag and it just feels like it’s time to get down to business.

I work as a photojournalist and editorial photographer. I also shoot events, advertising, and commercial work, so I need a lot of gear – cameras, lenses, lighting, and accessories. But for my passion projects I prefer a minimalist approach. Over the last year or more I have been heavily focused on portraiture using my SIGMA 50mm F1.4 DG HSM | Art. I just love the look and character of the images it produces. It gives me the ability to really isolate my subjects with a focal length that readily allows me to incorporate some environment when I want to. Most importantly it’s incredibly sharp and can really impress on today’s 40 plus megapixel sensors. Now with SIGMA MOUNT CONVERTER MC-11, I’ve got this incredible lens that I can use on both my Canon and Sony platforms. For the style of work and the way I shoot with the 50mm Art, I’m more than happy with how the lens performs with the converter.

My impression is that SIGMA is an innovative brand that produces high-quality glass. Best value for high quality on the market, period. I also feel like SIGMA is listening to the wants and needs of photographers and producing some really interesting lenses that nobody else is. Now that I’ve recently added the SONY α7R series to my kit, I’ll be purchasing some new SIGMA lenses with native SONY E-mount, starting with SIGMA 45mm F2.8 DG DN | Contemporary for candid documentary work. My hope is that SIGMA will expand that same lens design into a 28mm and a 35mm.

Steve Wadden

photojournalist, editorial and commercial photographer

Based on Canada’s East Coast, Wadden is an award-winning photojournalist, editorial and commercial photographer with 20-years of experience. In recent years his work has also expanded into film and television — working as an art director, stills and promo photographer. Published in “VICE”, “MacLean’s Magazine”, “Reader’s Digest”, “The Globe and Mail”.

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